Top 5 Fashion Games in Middle East Q4 2023: Unified Platform Performance

In the fourth quarter of 2023, the top 5 fashion games in the Middle East on the unified platform showcased a variety of trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Hair Tattoo: Barber Shop Game from AI Games FZ saw fluctuations in its weekly downloads, peaking at over 45K in early November and ending the quarter with around 31.8K by December 25. The game’s revenue spiked to $11 in mid-December, while its active users remained relatively stable, starting at 361K and ending at 374K.

Project Makeover by Magic Tavern, Inc. experienced a peak in weekly revenue of around $42K at the end of October and maintained a steady range around $35K-$40K throughout the quarter. Downloads saw a significant rise in early October with 61K, followed by a decline to 29.9K by the end of December. Active users hovered between 200K and 234K, showing a slight increase towards the end of the quarter.

Dream Wedding! from MagicLab showed consistent weekly downloads, starting at 14.5K and peaking at 20.7K in mid-November. Revenue witnessed minor fluctuations, peaking at $30 in mid-October. Active users saw a rise from 66.7K at the beginning of the quarter to 72.5K by mid-November, followed by a gradual decline to 58.6K.

Doll Dress Up: Makeup Games by TapNation had varied weekly downloads, peaking at 36.3K in early October and ending with 21K by the end of December. Revenue peaked at $40 in early November, while active users started at 169K and increased to 200K by mid-November, ending the quarter at around 199K.

Hair Dye! from Crazy Labs showed a downward trend in weekly downloads, starting at 27.4K and ending at 10.5K. Active users also saw a decline from 82.8K to 41.9K by the end of December.

These insights highlight the dynamic nature of the fashion game market in the Middle East. For more detailed analytics and trends, visit Sensor Tower.